PURPOSE IS POWERFUL,
AND THE WAY YOU SHARE IT
WITH THE WORLD
SHAPES THE CHANGE YOU CREATE

THE BRAINS BEHIND THE SCENES

Sanyu is a NYC-based brand strategist and creative storyteller with over a decade of experience turning big ideas into bold campaigns.

With a background in International Business and a Master’s from NYU in Integrated Marketing & Brand Management, she’s worked across tech powerhouses like Spotify, Shazam, and Yelp, and agency heavyweights like Publicis Groupe and Game Seven.

She’s built strategies that move the needle—for B2B, B2C, mass market, and luxury—always with an eye on culture, audience, and real-world impact. As a first-gen Ugandan-American, Sanyu brings a global POV and sharp instincts for connecting with diverse, nuanced audiences.

From launching global campaigns to advising indie brands, she blends strategic rigor with creative fire.

Off-duty? She’s crate-digging music, curating art, or pampering her sidekick, an adopted English Staffy named K-Pop.

SANYU’S SPECIALTIES

  • Brand Positioning

    Define and refine your brand's unique position in the market to differentiate from competitors.

    Brand Identity Development

    Create a cohesive brand identity, including logo design, color schemes, typography, and overall visual style.

    Audience Research & Segmentation

    Conduct thorough research to understand your target audience and segment them for more personalized marketing.

    Messaging & Communication

    Develop clear, consistent messaging that resonates with your audience and strengthens brand loyalty.

  • Cross-Platform Marketing

    Design and implement cohesive marketing campaigns across multiple platforms, including social media, email, and traditional media.

    Creative Concept Development

    Craft compelling campaign concepts that tell your brand story and captivate your audience.

    Media Planning

    Strategically plan media placements to maximize reach and impact.

  • Event Planning & Management

    Plan and manage immersive brand experiences, from small-scale events to large-scale activations.

    Pop-Up Shops & Installations

    Design and execute temporary retail spaces and interactive installations that engage and delight consumers.

    Sponsorship & Partnerships

    Identify and secure strategic sponsorships and partnerships that enhance brand visibility and credibility.

    Live & Virtual Experiences

    Create memorable live and virtual experiences that leave a lasting impression on your audience.

  • Creator Identification & Outreach

    Discover and connect with creators who align with your brand values and target audience.

    Content Collaboration & Creation

    Develop and co-create engaging content that resonates with both the creator's audience and your brand message.

    Campaign Management

    Plan, execute, and monitor creator marketing campaigns to ensure optimal engagement and ROI.

    Performance Analytics

    Track and analyze creator campaign metrics to measure success and refine strategies.